Instagram is a mobile app which allows you to post photos and videos to be shared with fellow Instagram followers. Posts from Instagram can then be linked with and posted to other social media platforms such as Facebook, Twitter and Tumblr. As the numbers of people who use Instagram daily increases, this is fast becoming a promotional and advertising hotspot for businesses to engage and interact with consumers.
The rapid grown of Instagram in the past few years has forced there to be some competitive nature within the platform and therefore businesses strategically have to plan each post to ensure that their promotion has the edge on competitors. Below are 5 tips to ensure that your businesses use of Instagram will be as successful as possible.
#1 – Promote your product
Everyone wants to see what you have to offer – put your product out there for everyone to see! It’s not going to be as easy as posting anything though, your posts need to have a purpose, a variety and be attractive to viewers. Try using appropriate filters to enhance the attractiveness of your post. By doing this, followers are more likely to keep interested and look forward to upcoming posts.
#2 – Create a ‘Hashtag’
A popular way of getting your business name known is my creating an appropriate hashtag. By creating a hashtag, this allows consumers to feel more in touch with the business by also using your hashtag. Also, having a consumer using your hashtag with create a ‘domino’ affect in the sense that their followers would be likely to click the hashtag and potentially promote your business. Soon enough, the hashtag will be known to far more Instagram users and your follows will inevitably increase.
#3 – Reward Followers
Everyone loves winning a competition, right? Why not reward followers, create a competition. By doing this, both the customers feel like they are closer to the business, have a chance of winning a freebie, and most importantly, they are doing the promoting for you! At the end of the day, everyone is a winner and your business exposure is growing rapidly before anyone even notices.
#4 – Incorporate Promoters
With the rising in popularity of Instagram being used by individuals to blog and promote products, using a well-known Instagrammer to promote your business is a great way to gain exposure for your business. The exposure generated may come at a price, however, if it means gaining followers and promotion for the business, this is another ideal tool to make full use of!