One of the more recent forms of social media, Snapchat, is fast becoming a reliable platform for individuals to use as their way of promoting themselves as a brand. Snapchat is often used by fitness enthusiasts, bloggers, ‘foodies’ and entrepreneurs who are eager to make themselves, their brand and their product known to those interested in a less formal way. Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap” disappears into the dark tubes of the inter-webs, never to be seen again
A good example of someone using Snapchat to promote himself as his product is fitness ‘guru’ Calum Von Moger. Von Moger is able to constantly keep consumers in the loop with his lifestyle choices by updating his Snapchat story, proposing new ideas, tips and routines which he demonstrates in his Snapchats daily. For personal business use, Snapchat is extremely appropriate as it is a little less formal than the likes of Facebook and Twitter; it allows a more personal interaction with consumers and forces the product to be promoted as simply but eye-catching as possible. In addition, having a large base of followers on other platforms such as Instagram makes having a respectable base of followers on Snapchat inevitable. For customers this is a positive as it allows for seeing the product advertised in several different ways. Similarly for the business itself this works as a positive as it creates an opportunity to advertise anything that may be left out from the Instagram page which may not be as interactive and ‘live’ as Snapchat.
Like all social media platforms, there is always a risk when adding content on your page. When using Snapchat for business, there is definitely one key rule that must be followed in order to have success when using Snapchat for your business. It’s simple – photos and videos must be clear, short and simple. At the end of the day, no one wants to sit and watch the product advertised for longer than necessary!